Tip creep
The spread of tip requests into more places, services, and checkout moments than people traditionally associate with tipping.
Plain-English definitions
Not sure what a report means by “tip on tax” or “preselected tip”? Here are the terms we use across the tracker, with links to the patterns and guides that show them in the wild.
The spread of tip requests into more places, services, and checkout moments than people traditionally associate with tipping.
A screen, receipt, tablet, or checkout step that asks a customer to choose a tip amount.
The steady increase in suggested tip amounts or percentages, including prompts that start at unusually high levels.
A tip request shown before the customer receives the product or service.
A tip amount or percentage that is already selected until the customer changes it.
A prompt with at least one suggested percentage of 30% or more.
A tip request attached to a self-checkout, kiosk, vending, or other customer-operated transaction.
A tip request at a counter or pickup point where the customer orders or collects the item without table service.
A suggested tip calculated on a total that includes sales tax.
A suggested tip calculated on a total that already includes a service charge or similar fee.
A checkout flow where declining or changing the suggested tip requires extra taps, a custom amount, or another deliberate step.
How directly a report is supported, from a first-hand submission or photo to a documented article or public post.
A report selected by the Tip Creep Tracker team because it clearly illustrates an unusual or important pattern.
A report reviewed for a usable source, date, location, and enough detail to publish in the archive.
Want the examples? Browse the tracked patterns or read the guides.